When you check into a top class hotel, you can truly recognize excellence and instantly feel at home. 

This same feeling of familiarity washes over you when you spot a bottle of Vermouth Carlo Alberto in the hotel's bar.

Thanks to this natural connection, Vermouth Carlo Alberto proudly supports The 50 Best Hotels Awards.

During the Awards Ceremony, Carlo Alberto will sponsor the Special Award "Best Boutique Hotel".

When we talk about luxury, it's the experience that truly makes you feel at home, no matter where you are.

Vermouth Carlo Alberto - the iconic Vermouth of Compagnia dei Caraibi, estabilished in Turin in
1837 - is a product of excellence, created with rare ingredients and ancient techniques.  

Originally conceived as a medicinal elixir due to its potent herbaceous components, the recipe was perfected as it gained popularity among the nobility and in Turin's cafés.

Today, it includes twenty-seven botanicals and features two exceptional Piedmont grapes, Erbaluce di Caluso and M.P.F. Moscato, which qualify Riserva Carlo Alberto as Vermouth di Torino Superiore.

As an icon of international hospitality, recognized by the Best Boutique Hotel award from the 50 Best Hotels, Carlo Alberto embodies a blend of style, sophistication, and tradition, paired with the enthusiasm and freshness of the aperitif moment. A cult favorite, it transcends conventions to delight both the soul and palate on every occasion.

The bottle of Riserva Carlo Alberto pays tribute to Turin's architectural heritage with its elegant columns and graceful arches, evoking the iconic landmarks of Palazzo Madama and Gran Madre. The bottle's design underscores its deep connection to the city, where the tradition of Vermuttino (vermouth and selz), the precursor to the aperitif, was born.

At the 2020 World Vermouth Awards, Riserva Carlo Alberto White was awarded with the Gold Medal, while Riserva Carlo Alberto Extra Dry won the Silver Medal.

In addition to the Riserva range, which includes White, Red, and Extra Dry varieties, there are also two options tailored for bartenders and mixologists: Carlo Alberto White and Red. These are both available in 1-liter bottles and are crafted to bring out the distinctive structure and character of this Vermouth in a wide range of cocktails.